Welcome to BalkanTravellers advertising web page!

BalkanTravellers.com is a bilingual (English and Bulgarian) portal about travelling to and from the Balkans. It offers a combination of professional journalism and photography and in-depth practical information and interactive content.

For people based outside of the region, BalkanTravellers.com provides a free, insightful guide to the most remarkable and often unknown tourist destinations in Bulgaria and on the Balkans.

To people from the region, it serves as an inspiring first step in their trips abroad, as well as a trustworthy and up-to-date guide to neighbouring countries.

BalkanTravellers.com is guided by three key principles: to promote the art of travelling, to be practically useful and to offer interesting, objective and reliable information.
Why advertise in BalkanTravellers web site?

Balkantravellers.com is an excellent advertisement platform for all businesses, related to tourism. The editorial content of the site provokes the readers’ interest towards the destinations and the information about tourist agencies, transportation, hotels, restaurants, trade chains and other businesses in the tourism service sphere, comes as a useful addition to that content.

The portal also provides a natural environment for the promotion of real estate companies. By introducing the cultural context of the places it presents, BalkanTravellers.com is a key source of information for people who have a long-term interest in settling in a particular town or region in the Balkans.

BalkanTravellers.com offers the opportunity to present your business in a modern, dynamic and stylish environment through interactive advertisement.

Modern, dynamic and stylish, the site is a successful framework for the branding of companies who want to be associated with movement, creativity, innovation, a taste for life, as well as those who want to be seen as symbols of a certain place.

With its modern concept and excellent quality, BalkanTravellers.com fills a wide gap in both national and regional media on the Balkans. In doing that, the portal has the potential to become one of the leading on-line magazines that support the growing tourist industry in the region.

Advertising opportunities

The portal has, at most, six banners per page. Because of the variety of sections and destinations it covers, it allows the advertisement to be placed precisely in the most appropriate and reinforcing context.

The site’s system allows for the display of banners based on the country from where the site is being accessed. In this way, advertisers have the option of determining the geographical scope of their advertisement.

Besides banners, the portal offers the chance for advertisements through a photograph, a short text or a link in certain practically-oriented sections.

The weekly newsletter, which will be launched, free of charge, on January 1, 2008, is another, more aggressive possibility to reach customers.

Rate Card

Homepage

	English version	Bulgarian version
Banner 1 728 x 90 pix	225 EUR per 1 month	215 EUR per 1 month
Banner 2 200 х 90 pix	125 EUR per 1 month	115 EUR per 1 month
Banner 3 250 х 250 pix	185 EUR per 1 month	175 EUR per 1 month
Banner 4 250 х 250 pix	185 EUR per 1 month	175 EUR per 1 month
Banners 5 and 6 250 х 90 pix	125 EUR per 1 month	115 EUR per 1 month

Sub page within one section

	English version	Bulgarian version
Banner 1 728 x 90 pix	150 EUR per 1 month	125 EUR per 1 month
Banner 2 200 х 90 pix	100 EUR per 1 month	75 EUR per 1 month
Banner 3 250 х 250 pix	125 EUR per 1 month	100 EUR per 1 month
Banner 4 250 х 250 pix	125 EUR per 1 month	100 EUR per 1 month
Banners 5 and 6 250 х 90 pix	100 EUR per 1 month	75 EUR per 1 month

Designing a banner
The materials and the requirements shall be sent at least 4 days prior to the start of the advertising campaign.

Advertising form	Completion time	Price
GIF, JPEG banner	3 working days	25 EUR
FLASH banner	5 working days	from 75 EUR depending on the complexity

Banner with added sound:
+50% above the standard price of the advertisement
Note: The sound is dispersed after clicking on the banner. The automatic dispersing of the sound is contrary to BalkanTravellers politics.

Technical Requirements
Banners may be static or animated, in gif., jpeg or flash formats.
SWF and .FLA files shall be sent for the animated banners.
The scripts used are necessary if BalkanTravellers is expected to work on the banner.
Banners go through a technical check-up carried by BalkanTravellers prior to their show on the web page.

Volume Discounts
From 300 to 500 EUR...…... ………………………………………………………5%
From 501 to 750 EUR......…… ……………………………………………………7%
From 751 to 1 000 EUR...…… …………………………………………………..9%
From 1 001 to 1 500 EUR..……………………………………………………..12%
From 1 501 to 2 000 EUR………………………………………………………..14%
From 2 001 to 2 500 EUR………………………………………………………..16%
From 2 501 to 3 000 EUR………………………………………………………..18%
From 3 001 to 4 000 EUR…………………………………………………..……20%

Other Advertisements:
Text and photograph on established by the editors format in sections ‘Route Planner’ (the subsection on hotels and restaurants) and ‘BUZZZ’:

English version	Bulgarian version
75 EUR per 1 month	75 EUR per 1 month

Text and photograph on established by the editors format in section ‘Settling in the Balkans’ (English version only): 150 EUR per 1 month.

Sponsoring a thematic section:
The cost of designing the section plus 250 EUR per month. The volume discounts are individually negotiated. The company logo is visible above the section on the web page and it appears static or animated below the text.

The prices of other kinds of advertisements, not included in this rate card, shall be negotiated depending on their complexity.

Note: VAT is not included in the above said prices.


Payment

1. The negotiated price shall be transferred through a bank not later than 4 (four) working days prior to the advertising campaign start.

2. In case of not keeping a deadline, BalkanTravellers may postpone the advertising campaign start or under an agreement with the advertiser to accrue the standard compensation of 0.5% of the unpaid amount for every day delay.

3. The advertiser receives an invoice sent by a courier not later than 2 (two) working days after a bank transfer has been made.

Bank: Post bank
Branch: Maria Louisa
BIC: BPBIBGSF
IBAN: BG50BPBI79401060399501